Fat Dragon Food Hall
Company: Navigate Group
Client: Shiupong Group
Senior Designer: Devaki Majoomdar
Intermediate Designer: Nevi Gaetan (Lead)
Combining tradition and modernity for a whole new culinary experience.
Brand concepts for Fat Dragon, Toronto’s new food hall located in an iconic Chinatown landmark.
We were approached by Shiupong Group to develop a concept for their new venture aiming to bring life back to Dragon City Mall. How did we do this? Pair a jolly mascot with a colorful brand, inject it with high impact typography, and make it love letter to Toronto’s Chinatown.
2024 - 2025
Brand Deck
Company: Navigate Group
Client: Shiupong Group
Senior Designer: Devaki Majoomdar
Intermediate Designer: Nevi Gaetan (Lead)
Combining tradition and modernity for a whole new culinary experience.
Brand concepts for Fat Dragon, Toronto’s new food hall located in an iconic Chinatown landmark.
We were approached by Shiupong Group to develop a concept for their new venture aiming to bring life back to Dragon City Mall. How did we do this? Pair a jolly mascot with a colorful brand, inject it with high impact typography, and make it love letter to Toronto’s Chinatown.
2024 - 2025
Brand Deck